GROUP IDD

Group IDD is
the new
agency standard

built to deliver
real marketing
in today's changing
digital landscape

by constantly reinventing ourselves
through unbound thinking.

Group IDD

Group IDD is the result of integrating the three fastest-growing digital marketing agencies in Korea.
Innobirds, Dmajor, and Dbros Creative bring together their leadership in media, content creative,
and platform development to provide top clients with full-service,
integrated marketing capabilities for today’s digital age.

Why Group IDD?

Group IDD delivers brands’ unmet needs. We bring smart strategy, creative,
and execution expertise across all media. Our ideas are bred by innovation and
technology then utilized to strengthen a client’s needs and goals. By removing
boundaries, we transcend the agency status quo.

Our Foundation Begins From

UNBOUND
THINKING.

Unbound thinking removes any and all limitations in how ideas are generated and executed.
This enables the freedom and ability to think beyond specific media, channels, or platforms.

POWERED BY

UNBOUND
INSIGHT

Insights no longer emerge from traditional research techniques. Data now flows everywhere in our digital world and
we’re uniquely capable of extracting complex insights from these diverse sources to truly understand our consumers.
From real-time social data to custom profiling and data modeling, our methods encompass what’s beyond the obvious.

POWERED BY

UNBOUND
CREATIVITY

Our creativity is endless. It goes beyond the boundaries of traditional media,
beyond digital, beyond any particular format or channel. Our customers are both inspired
and curious by our ability to deliver the unexpected.

POWERED BY

UNBOUND
TECHNOLOGY

At Group IDD, technology is more than building and maintaining websites.
It is a fundamental part of our core DNA and we use it to power our creative ideas.
We harness technology to make products and solutions,
we gather it to analyze complex data, and we artfully merge it with content to inspire engagement.
There is no limit to what we can create and no problem
we cannot solve with our technological expertise.

POWERED BY

UNBOUND
COLLABORATION

Our team of 150 talented people work collaboratively across departments at Group IDD
Beyond the walls of Group IDD, we harness the power of the Yello Digital Marketing Network
and our expertise in search, data driven marketing, technology,
influencer marketing, viral, performance marketing, and digital media.
Our collaboration moves beyond borders as our sister agencies help
extend Group IDD’s network beyond Korea, including Southeast Asia and China.

Leadership

  • CEO

    Kurt Lee CEO

    “ We are an 'agency that creates the business together;' who can see from the consumers' perspective to provide new alternatives and methods. ”

  • MARKETING

    Joon Kim Sr. Account Director, Marketing

    “ We deliver content that is 'consumed' with a content strategy based on an understanding of content consumer behaviors. ”

  • MARKETING

    Minhee Kong Sr. Account Director, Marketing

    “ We provide new solutions and insights to lead trends through social, campaign and site development and operations. ”

  • CONTENT CREATIVE

    Joonghyuk Kim Executive Director, Content Creative

    “ From social content to big campaigns, we strive to deliver a high quality, creative product. ”

  • VIDEO CREATIVE

    Wonsuk Jeon Executive Director, Video Creative

    “ We create inspiring and shareable videos by understanding the latest video trends and using storytelling strategies. ”

  • DEVELOPMENT

    Taewoon Jeong Sr. Director, Development

    “ We implement cutting-edge technology and deliver the best user experience. ”

We Are Hiring!

Are you an unbound thinker who wants to join an inspiring team and work with innovative clients? Then we are looking for you.
If you don’t see a position for you, send your resume and examples of your work to
contact@groupidd.com

Contact Us

대한민국 서울특별시 강남구 도산대로 145, 인우빌딩 11-13층, (우)06036

Group IDD, 11-13F Inwoo Bldg 145 Dosan-daero, Gangnam-gu, Seoul, 06036, Republic of Korea


T + 82 2 552 1196

F + 82 2 552 1193

contact@groupidd.com

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